How to Sell Online, with Facebook Ads
What can Facebook Ads Do for Ecommerce Sales? Yes, with more than 1.94 billion monthly Facebook users and a 152% Return on Investment (ROI) on these ads, it increases sales significantly!
Any business requires marketing to improve sales; and the same applies for ecommerce as well. Facebook ads work quite well to reach out to a larger, targeted audience.
With Facebook ads, your ecommerce gets more leads, potential customers, and sales – provided you do it right.
Here are some effective ways to increase ecommerce sales with Facebook Ads.
1. Multi-Product Carousel Always Works
It is important for Ecommerce Ads to be engaging and creative. Customers always want to see more choices before settling on one. Use Multi-Product Carousel ads.
Don’t forget to group the products that are of a similar category. Create a story with these multiple products to let the customer know what your brand is all about.
You can use the multi-product carousel to showcase a wide variety of products.
2. Utilize Dynamic Product Ads
For ecommerce, the best-known tool is Dynamic Product Ads. It brings the highest return by studying the customers’ activities.
Dynamic Ads are displayed at every point of the sales funnel, retargeting prospects.
3. Provide Interesting Offers
With interesting offers is the way to go to get more clicks from your customers. Any percentage of discount intrigues them greatly. Use this to generate curiosity and make customers click on the product.
- Provide introductory offers
- Create urgency with words like "limited time”, "hurry”, "don’t miss out”, "offer expires…”, etc.
- Focus on the choice of trigger words like you, new, cheap, etc.
This strategy works across the board, whether you’re targeting a teenager or a grown-up.
Offers show positive results mostly during the beginning of the month, and the reason is of course, the price.
4. Make use of Look-alike Audiences
Look-alike audiences are the best way to target audiences who behave like your existing customers. Facebook algorithms help in fetching data of Facebook profiles with similar interests and demographics, to find the look-alike prospects.
Collect more detailed data of your existing customers for targeting more accurate look-alike audiences.
5. Improve on Images
A catchy ad image speaks a lot. Facebook especially prefers high-quality images and videos over other content. Click-through Rate (CTR) depends on image quality and features available.
Check out these Facebook Ad image tips:
- Ensure a clear image with fewer elements
- Have a white background
- Capture emotions of people with close-up shots
- Follow the ‘Rule-of-Thirds’ for balanced images
- Place the product on the right hand side
- Make people look towards the text in the ad
Need more information on how to sell online using Facebook Ads? Click Here.